用戶畫像數(shù)據(jù)融合，直播數(shù)據(jù)與CRM數(shù)據(jù)打通，精準(zhǔn)營(yíng)銷新路徑
在數(shù)字化營(yíng)銷浪潮中,企業(yè)往往面臨數(shù)據(jù)孤島的困境：直播平臺(tái)積累的用戶行為數(shù)據(jù)與CRM（客戶關(guān)系管理）系統(tǒng)中的交易及人口統(tǒng)計(jì)數(shù)據(jù)相互隔離，導(dǎo)致營(yíng)銷策略缺乏全面性，用戶畫像數(shù)據(jù)融合通過(guò)打通直播數(shù)據(jù)與CRM數(shù)...